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Reebok Question White, Red

This Reebok Question model is set to be linked to Allen Iverson. This was because he was the player who questioned ahead of the draft way back in 1996. It was first released too in that same year and it has uppers in full grain leather with an outsole that is pearlized. It comes with its original colors too in white and red with the toe that is pearlized too.

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Categories: Reebok | Date: May 11th, 2012 | Posted by: aclazaro | No Comments

Reebok Zig Encore Fresh Prince of Bel-Air

This is in salute to Will Smith who started way back in the 90s for the show The Fresh Prince of Bel-Air. He became known for being a celebrity who is known for being a fan himself of sneakers. What you can see here is the lime green for its uppers with some teal filling its inner lining plus the heel clip. Pink is seen on the logo and it has the Stay Fresh phrase right on its heel. It also has the speckled sole of the ZigNano.

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Categories: Reebok | Date: April 28th, 2012 | Posted by: aclazaro | No Comments

Reebok Twilight Zone Pump Droid

This is the second color released for this shoe model coming from the Smartphone Pack of Reebok. It got its inspiration from the smartphone of Droid and the operating system of Android. It comes with futuristic colors of medium grey, steel and silver with some medium black. Check out more photos of it below.

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Categories: Reebok | Date: April 18th, 2012 | Posted by: aclazaro | No Comments

Reebok Zig Encore Beyond the Gold Pack

Just like how Reebok did it with the Zig Slash just last year, they are releasing a very limited edition for the Zig Encore so as to celebrate the first appearance of John Wall right at the Madison Square Garden. It is priced at just $200 which is still pretty much affordable for a collector’s edition that is limited. It will be dropped by April 12.

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Categories: Reebok | Date: April 12th, 2012 | Posted by: aclazaro | No Comments

Reebok Zig Activate For All Genders

This Reebok ZigActivate has all the features that can render much cushion and energy to it. It comes with uppers in synthetic that render much comfort and durability. It has a PU sockliner that is removable and has extra soft cushion that can accommodate all your orthotic needs. It has flex grooves on its forefoot with some carbon rubber heel and the rubber outersole that is of high abrasion.

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Categories: Reebok | Date: April 5th, 2012 | Posted by: aclazaro | No Comments

Reebok Insta Pump Fury in Orange and Blue

This is the Reebok pair that continues to make spring super amazing. It is set in bright colors of orange and blue. Last month, they came with a patriotic theme and now it has the New York Knickerbockers theme. It has mesh base in orange and hints of bright blue.

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Categories: Reebok | Date: April 4th, 2012 | Posted by: aclazaro | No Comments

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Reebok

Here in Bay Area Kicks, we have always seen Reebok as something that takes its own rightful place in the sneaker world. It continues to work through the stiff competition in the sneaker industry by coming up with a variety of collaborations, new programs and campaigns. And the entire history of Reebok all started with Paul Fireman who is the entrepreneur who started this company that later became a top shoe business in the world of sneakers. Through time, Reebok gained more popularity with celebrity and athlete endorsements like that of Allen Iverson who is known to be the prince of the National Basketball Association.

Reebok has had its bad times as well but we are always impressed with how it always manages to come back with full strength. Their comeback was a huge hit not just with signing Iverson but when they signed a ten year contract with NBA to become the official outfitter and marketer of the game uniforms and their warm up gears. Reebok has always been hopeful in competing with one of the biggest brands in the sneaker universe which is Nike. With all their successful athlete and celebrity endorsements, Reebok has really been able to keep up with the trying times.

The fall and rise of this brand would remain monumental since it can serve as a classic tale and example for the modern world of the entrepreneur. It all started when Paul joined a trade show in Chicago and he saw and got impressed with a leather sneaker that is hand sewn which was called already then as Reebok. Its name was taken from a kind of African gazelle and it was marketed by the J.W. Foster & Sons company. He bought the distribution rights of the shoes and sooner or later, he dropped everything and spent his time developing the bright colored leather sneakers.

In the case of Reebok’s story, we believed that timing was perfect. It was the start of the boom of the women’s aerobics movement and Reebok became the standard brand of the equipment. They also became the hit fashion during the eighties that even Rolling Stone’s Mick Jagger personally wrote to Reebok to request a sneaker pair that was already sold out in London. When they were already thinking about going global, the board of Reebok feared that they might not make it as big and as successful as the others.

What Reebok did to keep up with the changing times is to start expanding their customer base. They ventured out from the recreational and fitness world and moving up to produce performance oriented sneakers perfect for various sports of basketball, soccer, baseball and many more. These were the fields that other giant sneaker brands were competing stiffly like Nike, New Balance and Adidas. The competition may be tough, but Reebok was one of the few shoe companies who never forgot about the rest of their priority markets like the women and the kids.

Before the new millennium came, Paul and his wife never stopped planning about how to always come up with something new with Reebok. Hence, they started going back to their roots which is to come up with sharp and provocative designs all the time. He started requiring more innovation from his team of shoe engineers and they were led to the start of the Reebok DMX technology. This has a sole that has many air channels that promotes cushioned comfort. There is also the Traxtar which is a shoe line for kids that has computer chips that are built in and a motion sensor that measure the running speed and the jumping height of the wearer.

All this time though, we are amazed with how Reebok perceives that this advance technology is not enough to keep up with its competitors like Nike. What they needed is to maintain a great marketing attitude to go with these innovative technologies. The Cool Factor was how Paul called their strategy especially with Iverson coming in the scene. It proved well as Iverson appeared to be one of the coolest looking athletes of his time and generation. Reebok’s goal was to always come up with something futuristic and not so boring about their wide variety of products. Their Freestyle aerobic shoes intended for women became very popular due to its lightweight appeal and its iconic Velcro ankle straps. These became the staple shoes for fitness and fashion sneakers in the 1980s. When 1989 came, Reebok gave way for another classic piece which was called the Pump. It is a basketball shoe that has adjustable air cushioning to promote customized fit and support. This shoe model really helped in the booming of the brand to be a domineering brand in the hard court.

By 2006, Adidas bought Reebok but was able to manage to maintain all the company’s contracts, endorsements and their being a major supplier of uniforms for NBA, NFL and WNBA. Reebok has always wanted to be able to maintain its planted roots way back from the 19th century and down to the modern 21st century. One of the most important things we love about what we do in our site is to enjoy all the latest news and updates from sneaker brand leaders like Reebok. We not only enjoy the experience of learning a lot but also the fulfillment of getting to share it with those who hold same interest and passion for shoes like us.
We at BAK salute Paul Litchfiled for being one of the most effective project managers and designers of Reebok. He has led various projects that were intended for Reebok’s Pump, Hexalite and ERS. He was able to make Reebok turn out to be the world’s largest footwear brand in the eighties and up to now, Paul continues to be one of the leading designers and innovators of the next generation of Reebok sneakers.

We believe that more and more people would continue to support the brand Reebok and we want to spread more news about Reebok through our very special category about it in our site.