Japanese shoe brand Cause has recently released its Fall/Winter 2009 collection. Known for its diagonal side zip design, Cause has once again incorporated this iconic element in their newest collection. The Side Zip Low collection has six different colorways to choose from: blue, red, white, black/white, black/red, and brown/green.
Being a new brand in a very competitive market, Cause has positioned itself to be a stylish alternative for the consumers. Its understated tones and classic form also bodes well with those who have conservative fashion sense. At a reasonable price of $155, it definitely looks like it is going to survive in the sneakers world after all.
Bay Area Kicks has always been consistent in updating the whole sneaker community of fans and collectors of the latest models, designs and collaborations in various brands, whether popular or just merely a newbie in the industry. You may not have heard the brand name Cause in most sneaker blogs or sites but the whole team of BAK takes pride in introducing it to you like you have never heard before.
Through time, BAK has featured a lot of Japanese brands like BAPE who really deserves much attention from our readers. As we feature numerous postings and articles, we noticed one thing about the local Japanese brands: they remain somehow virtually unfamiliar outside of their home country. This is the case too with CAUSE.
With bayareakicks.com’s thorough research, we learned that this brand was made by Hiroaki Masuda way back in 1996. Like any other unknown brand, it has taken very small steps at a gradual phase to blend well with the usual shoemaking process known to be as the Real Basic design conceptualization. They are made stitch by stitch with a high impacting emphasis on the materials used, the texture, and its durability factor. One thing is what can be perceived about the brand: they want to achieve the goal of being very simple in style yet of high uniqueness.
There are still not too many of the CAUSE sneaker designs that have been released and discussed online but Bay Area Kicks concentrated instead initially on how such a shoe brand came about. Its maker is based in Tokyo and used to work in a very different field of events organizing. Hiroaki used to invite disc jockeys who can handle a wide variety of genres from all around the globe to visit their country. At the same time, he also chooses some sounds for a few radio programs. When he had the chance to visit London for some work assignment, he was able to mingle with renowned shoe designers John Moore and Patrick Cox. From that experience of seeing the designers work, he got inspired to pursue what he is currently doing now. He resided in England and Italy for a year to study the entire process of shoe manufacturing and when he got back to Japan that is when he began making designs for CAUSE. The entire shoe company has now lasted for more than 12 years.
Bay Area Kicks believes that the Japan sneaker scene is much different from others in the world in a way that they are somehow more low tech than the usual expectations of going high tech and modern. They use a variety of top of the line materials and even concentrate on making remakes especially of the 80’s fashion style. The founder of CAUSE even believes that there is a great tendency to lean towards producing more leather shoes too. In fact, at present, BAK heard some sneaker news that CAUSE will soon be coming up with some leather type of shoes that is fused with the comfort and versatility level of the typical sneaker.
As Bay Area Kicks aims to present more featured postings about CAUSE sneakers, we want to share to everyone that comfortability is the most exquisite thing about it. They are always focused on selecting the right design patterns and always work double time on its being flexible to be able to deliver the right feeling for the wearer. The designer himself says that he searches first for the original materials and then finishes last with the cushioning.
BAK sees the CAUSE brand to be headed to the fashion direction of sneakers that are made up of combined looks and features of rubber shoes and work boots. A long history could be traced with this particular shoe creation, but the designer’s idea is to maintain the tradition alive and just add a filter of new trends gradually every once in a while. It may sound easy but in reality, Bay Area Kicks is really impressed of how CAUSE can fuse in balance the richness of tradition and the spice of what is modern and the future.
Another thing that BAK is impressed about with CAUSE is that they do not really care whether they make it big some day or just remain small all their lives. To strike the right sense of balance between the maintenance of image and high quality if really of the essence. Hence, there is a need to spend enough time and energy on all of the sneakers. CAUSE has already worked with other brands which Bay Area Kicks considers as collaboration like with Stussy and Maiden Noir.
According to the sneaker reviewers and critics from the Bay Area Kicks team, collaborative work in the sneaker world is not that easy but you can be sure that it is fun, interesting and creates a lot of buzz for both brands involved in working together. When CAUSE worked with Stussy, both brands pushed great efforts to it and they were successful enough to come up with brand new ideas and very exciting results. In fact, it is through the collaborations that CAUSE was able to start venturing outside Japan. We also believe that to get to share with other cultures can really be a nourishing experience for everyone. And Bay Area Kicks definitely believes in more collaborations coming from CAUSE in the coming days.
CAUSE sneakers are made not entirely in Japan but also from various factories around the globe. Just like when you are traveling and you get a lot of new concepts and trends from other culture, this is the strategy that the CAUSE founder is doing as well in search for the right inspiration. What is just good about him is that no matter how diverse, wild or creative he can be in coming up with new designs, he never fails to always have the core essence of Japanese fashion to remain. It is just simply about what you see around you and the little things you see.
Japanese consumers support their very own sneaker brands like CAUSE but does not forget to pay high respects still to the big names in the sneaker world like Nike and Adidas. Just like the rest of us, it cannot be helped for Japanese consumers to still be impressed of the advance features of these big sneaker brands. But it cannot also be denied that there are still some that is in search for what is original and fun. CAUSE is even humble enough to admit that a small brand like them is not really after competing the big brands but only to be able to remain in the industry is enough.
Bay Area Kicks will also be keeping everyone updated about the new offshoot project of CAUSE which is called the CRAM project. This is a project that is about designing belts and other items from a variety of shoe materials. We think that this would certainly be fun for CAUSE to carry out items that would complement well their variety of shoes as well.
If there is one thing that BAK learns from the CAUSE brand and what we want our readers to learn from it too is that they are about valuing how to respect the richness of traditions and always have the eyes to see them and the heart to appreciate them. Yes, to stumble upon new ideas and to come up with new creations is really something very essential, but it’s the appreciation of even the small things that the bigger things come to start.
It was just actually recent that CAUSE introduced its LAME sneaker. This model was based on the ever popular shoe model of the Converse Chuck Taylor. It is released in both low and hi cut and you can get to see a wide array of patterns made up of polka dots and dark colors plus Velcro straps which make it a very amazingly designed shoes. With its hi cut version, you can see some additional detailing that are usually seen on other variants like the Kiefer model of the Visvim brand. But the difference with this one is that this has exterior heel support. This CAUSE LAME model has a slit right in the back if the hi cut which would remind you of the collaboration between Visvim and Masterpiece.
There is only one point that we want to emphasize with CAUSE sneakers. The brand continuously wants to prove that there is a gamut of ways to recreate a very subtle shoe design and make. Apart from just giving it a new look, it turns out to become a brand that everyone would pay their respects too.
Another proof that CAUSE is not the typical brand that you will see in the sneaker world is through witnessing the Side Zip High model. It is made up of black leather uppers that come with a net design pattern. It also comes with some details of suede right at its back and the shoelaces. Its shoelace runs up to the heel section to accentuate the entire shoe. It also has zipper situated diagonally on the sides for convenient wear and less stress in taking it off as well. At first look, you might see it as something really like another Converse sneaker model, but in truth, you should realize by now, it’s the CAUSE.